Sometimes, to learn more about the world, one must look back at themselves.
It is only then that new perspectives are fully revealed.

For the third instalment of FRISUR’s ongoing effort to combine fashion with industrial design, the brand presents its SS17 collection: PORTRAIT. As in previous seasons, the design process began with an object – this time a pair of conceptual mirrors, created exclusively for FRISUR by Dutch studio OS ∆ OOS – whose shape, form and tonal palette helped steer the creative direction.

With longevity always in mind, this season’s search for fabrics took in Greece, Italy, Portugal and France in an effort to find materials that will look great year after year. The results can be seen in the heavy treated cotton fabric of the Adarsa shirt, the fine merino wool of the Theodor knit cardigan, the tactile denim of the Ena skirt and the delicate modal of the Barbara dress.

Of particular note this season are the linens, which are found loosely knit in the Thomas and Brigitte sweaters, thin and gossamer-like in the Safi scarf, and raw and more densely woven in the Branton and Delia wide-leg trousers. At the forefront of the collection sits the standout Lukas jacket, whose linen blend is both light and breathable, yet bound tightly enough to be water resistant at the same time.

Elsewhere, a flurry of asymmetrical hemlines and contrasting layers characterise pieces like the Claire top or Simon shirt, while the Lana draped accessory is a stylistic first for the brand and a true conversation starter. Meanwhile, parallel stripes offer subtle variance in both the jaquard fabrics of the Shila shirt, and the ribbed, textured cottons of the Paul sweater and Jakob pants.

As ever, all pieces are constructed to the highest standards in artisanal European facilities, and are intended to age over many seasons with all the character of the person wearing them.

The conceptual mirrors REPEAT No.1 and REPEAT No.2 are designed by the Dutch design studio OS ∆ OOS exclusively for FRISUR.

Collaborating with a likeminded studio allows the brand to develop a product that inspires the collection and vice-versa and closes the gap between fashion and product.

Made of glass, aluminium and suede, the objects are manufactured in a limited quantity in the Netherlands.

This synergy is carried on from last season’s THE LIGHT and CARAFFA.


Learn more about this season’s collaboration with OS ∆ OOS: INTERVIEW